While traveling throughout Argentina, Jermow gets to know Gus, who is a young designer from Buenos Aires University. Jerome asks Gustavo to come and draw in France. This great idea must have been seen like crazy to Gustavo's relatives, but they both couldn't miss such an exciting project.

And there they are! With a brand new range of products, Decodelire was born in February 2004. Within a few weeks, Decodelire was ready to grow. That's how their collections appeared inch by inch on the French market, approved by the clients. Every year, they had fun creating new colored and sweet ranges. Some people even call them "Tokyo European" stylish bags.

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